![]() ![]() ![]() That makes things harder in the sense you can’t get away with anything less than your best. Specific demands: Zach’s a demanding client in the best way: he really cares about his brand, and was never going to be happy with anything that wasn’t exactly right. Zach was very much involved, and a really positive, inspiring contributor to the process. In fact, it was a three-part collaboration. This was never going to work as a two-track process-you couldn’t create the visual and verbal sides separately and then bolt them together. I did have to take a straight fit in the ADED pants, because a slim really squeezed my thighs and calves. Every item fits my body type (5’7.5, athletic build) wonderfully. And importantly, we worked hard together. After wearing Public Rec for six months in a work-and-parent-from-home environment, I believe they’re fantastic. Both Studio.Build and Reed Words worked hard to get that sense of intelligent, considered craft into every corner of the branding. It needed impact and meaning.įavorite details: The way the whole identity works together. In terms of the language, we wanted to balance that simplicity with the authentic passion that Zach brings to his brand. Shop the latest luxury fashions from top designers. Why use 20 colors when you only need three? But, of course, if you’re going to make it that simple, you have to execute it perfectly. Get free shipping on Public Rec Mens All Day Every Day Jogger Pants at Neiman Marcus. Visually, everything is really pared back and simplified. Together, we build a tight set of strategic elements around the central purpose: “To simplify life, for the better.” That gave us the inspiration and the measure for everything else.Ĭhallenges: The brief we set ourselves to be as simple and smart as the clothes. We wanted to reflect all that, and build a brand that was as simple, stylish and effortless as the clothes themselves. Zach’s hugely fastidious, with an incredible eye for detail. ![]() But it’s so well considered and put together with such care and attention, that it’s elevated above other leisurewear. Public Rec apparel is deceptively easy-going-it’s really simple, clean and uncluttered. Reasoning: It all came down to simplicity with style. The founder, Zach Goldstein, asked us to help him build a comprehensive brand identity. ![]() They’re made for busy men of any age from 25 and up. It seems like every brand has gotten in on the trend so we narrowed it down to the best of the best for you.Responses by Mike Reed, founder/creative director, Reed Words and Nicky Place, co-founder/business director, Studio.Buildīackground: Public Rec is a menswear brand based in Chicago, creating clothes that are smart enough for the office, and comfortable enough to lounge around in. So to help you make the most of the age of athleisure, we put together a list of the best athleisure brands to shop year round. Luckily, some brands are getting this right.Ĭlothes that were originally designed for playing sports, exploring the great outdoors, or working out are now worn for grocery shopping, grabbing a casual drink with friends, or the more popular than ever, travelwear. It is a fundamental part of every fashion subset from streetwear to formalwear. The rise of athleisure - athletic apparel designed specifically for leisure activities - over the past decade was solidified into our fashion zeitgeist by the Great Quarantine. Long gone are the days of the 1950s when men wore suits every time they stepped foot outside the house. Effortless essentials perfected with custom-made performance fabrics. We are in an age where comfort is generally outweighed as opposed to style when people choose most of their outfits. Regardless of how you feel on the matter, here are the days to stay where apparel leans more towards the way of comfort rather than tailoring. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |